Saranne Rothberg @ComedyCures is the winner of the 2008-2009 Hot Mommas Project Case Competition. See case link here: http://adjix.com/72wm
Find an excerpt, information about prizes, and using these cases in a group discussion below.
Saranne Rothberg, MS & ComedyCures Foundation
Arm Yourself With A Punch Line: Develop Your Comic Perspective
I FRACTURED MY FUNNY BONE in February 1999. I heard “malignant tumor, surgery, radiation, chemo” and felt as if I’d forgotten how to breathe. The Cancer Team had gone home and I was told to come back Monday. Suddenly, an old magazine article about a man who had “laughed himself well” hijacked my thoughts.
[the case continues]
During my first chemotherapy treatment, we organized a “Chemo Comedy Party,” including friends, family, sparkling cider, dessert, party favors and six hours of stand-up. I spontaneously invited the doctors, nurses, fellow outpatients and their family members to join us. The “ComedyCures Epiphany” happened as Adriamycin coursed through my veins: I would launch a nonprofit organization to bring joy, hope and comedy into the trenches of treatment…..
It’s been almost ten years, three surgeries, 44 radiation treatments and too many chemo cocktails since my all-night comedy marathon. My severest personal challenge became my greatest professional accomplishment. Since the launch of our ComedyCures Foundation, we have entertained more than 400,000 people worldwide at live ComedyCures events. My ComedyCures Co-Founder, Lauriel, is now 16, and we have shared our programs, strategies and comedians with the United Nations, Marines, orphanages, women’s shelters, schools, hospitals on several continents and families impacted by the September 11 attacks. The punch line is that I am cancer-free, and my funny bone healed.
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Read more at www.HotMommasProject.org in our case library. Search for “Saranne” or clicking on this link: http://adjix.com/72wm. Click HERE for blog and podcast, featuring student “insider” view on discussing this case.
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PRIZES - 1st Place Winner of the 2008-2009 Hot Mommas Project case competition
Morten Fadum art “She showed no fear when the battle came” mixed media – The Hot Mommas Project official award
Published in a major Prentice Hall textbook & PINK Magazine
$2,000 Sephora gift card
Spot on ComedyCures LaughTalk Radio (that will be easy, it’s her show)
Beijo bag – Luxe Collection
Green Valley Spa bath robe
MotivMode coaching
David & Goliath chicks rule swag
On Sale Promos seeded music download card & & “Built” lunch tote
Mom Agenda
Momentum coaching
Janice Vancleave’s kids books
ENC’s “Green is the new black” tee
Helena Sweet goodies
JCL concierge service or professional organizing service.
JUDGING COMMENTS:
Saranne Rothberg’s case was selected as the 2008-2009 winner by our prestigious judging panel
One of Saranne’s judges – a retired Harvard Business School professor who is a leader in women’s education – was very impressed. She said, “[She] built a successful non profit in response to her own life-threatening illness.”
Other Saranne judge comments: “Best writing.” And “Thoughtful questions and exercises.”
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Know a great role model in business and life you’d like to nominate to write their case? Nominate them or yourself by emailing us. Seeking men and women age 18 and over.
Don’t worry, we’ll show you how to write your case. Takes 1-3 hours. Tutorials at www.HotMommasProject.org.
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Blog and podcast on using Saranne’s case in a group/classroom setting.
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CONGRATULATIONS SARANNE!











Kelly Watson | Womenwise Marketing
March 10, 2009
The lighting in the auditorium wasn’t the best, so I was only able to snap a few photos … but I had a blast! Thanks so much to Kathy and everyone else who made this a reality.
I blogged about it here: http://tinyurl.com/hotmommaspics
Colleen Dougherty Bronstein
March 10, 2009
Saranne:
Remarkable story!
Congratulations.
Colleen